APA (7th ed.) Citation

Wilmshurst, J. (1978). The fundamentals and practice of marketing. Heinemann.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. London: Heinemann, 1978.

MLA (9th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. Heinemann, 1978.

Warning: These citations may not always be 100% accurate.