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Business management of general consumer magazines /

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Bibliographic Details
Main Author: Rankin, William Parkman
Format: Book
Language:English
Published: New York : Praeger, 1980.
Subjects:
Periodicals > Publishing > United States > Management > Case studies.
Description
Item Description:Expansion of: doctoral dissertation, New York University.
Includes index.
Physical Description:xiii, 198 pages : facsimiles ; 24 cm.
Bibliography:Bibliography: pages 161-172.
ISBN:0030566967 :