APA (7th ed.) Citation

Guberman, R. (1981). Handbook of retail promotion ideas. Addison-Wesley.

Chicago Style (17th ed.) Citation

Guberman, Reuben. Handbook of Retail Promotion Ideas. Reading, Mass.: Addison-Wesley, 1981.

MLA (9th ed.) Citation

Guberman, Reuben. Handbook of Retail Promotion Ideas. Addison-Wesley, 1981.

Warning: These citations may not always be 100% accurate.