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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Henion, Karl E., 1926-, Kinnear, Thomas C., 1943-
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1979]
Series:Proceedings series (American Marketing Association)
Subjects:
Description
Item Description:Proceedings of a conference held Nov. 11-13, 1979 at the University of Texas.
Physical Description:xiii, 207 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0877571279