APA (7th ed.) Citation

American Marketing Association, Henion, K. E., & Kinnear, T. C. (1979). The Conserver society. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association, Karl E. Henion, and Thomas C. Kinnear. The Conserver Society. Chicago: American Marketing Association, 1979.

MLA (9th ed.) Citation

American Marketing Association, et al. The Conserver Society. American Marketing Association, 1979.