Cover Image

Marketing and PR media planning /

Bibliographic Details
Main Author: Jefkins, Frank William
Format: Book
Language:English
Published: Oxford ; New York : Pergamon Press, 1974.
Edition:1st ed.
Series:Essentials of marketing.
Subjects:
Marketing.
Public relations.
Advertising media planning.
Description
Physical Description:viii, 272 pages ; 22 cm.
Bibliography:Includes index.
Bibliography: pages 247-248.
ISBN:0080180868
008018085X (pbk.)