APA (7th ed.) Citation

Nickels, W. G. (1980). Marketing communication and promotion (2nd ed.). Grid Pub..

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2nd ed. Columbus, Ohio: Grid Pub., 1980.

MLA (9th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2nd ed. Grid Pub., 1980.