APA (7th ed.) Citation

Gardner, D. M., & Belk, R. W. (1980). A basic bibliography on experimental design in marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

Gardner, David Morgan, and Russell W. Belk. A Basic Bibliography on Experimental Design in Marketing. Chicago, Ill.: American Marketing Association, 1980.

MLA (9th ed.) Citation

Gardner, David Morgan, and Russell W. Belk. A Basic Bibliography on Experimental Design in Marketing. American Marketing Association, 1980.