Cover Image

Prediction techniques for marketing planners ; the practical application of forecasting methods to business problems.

Bibliographic Details
Main Author: Pearce, Colin
Format: Book
Language:English
Published: New York : Wiley, [1971]
Series:ABP marketing library.
Subjects:
Sales forecasting.
Marketing.
Decision making.
Description
Item Description:"A Halsted Press book."
Physical Description:254 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0470674709