Positioning: the battle for your mind /

Positioning : the battle for your mind /
by: Ries, Al
Published: (2000)

Positioning : how advertising shapes perception /
Published: (2004)

The new positioning : the latest on the world's #1 business strategy /
by: Trout, Jack
Published: (1996)

The new positioning : the latest on the world's #1 business strategy /
by: Trout, Jack
Published: (1996)

Positioning : how advertising shapes perceptions /
Published: (2004)

Repositioning : marketing in an era of competition, change, and crisis /
by: Trout, Jack
Published: (2010)

How to maximize your advertising investment /
by: Johnson, Philip M., 1930-
Published: (1980)

Advertising services : full-service agency, a la carte, or in-house? /
Published: (1979)

Accountable advertising : a handbook for managers and analysts /
by: Broadbent, Simon
Published: (1997)

Gender & utopia in advertising : a critical reader /
Published: (1994)

Advertising directed at children ; Endorsements in advertising /
Published: (1982)

The fight for truth in advertising /
by: Kenner, H. J. (Hurnard J.)
Published: (1985)

Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money /
by: Thorne, Lynn, 1967-
Published: (2008)

Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands /
by: Randazzo, Sal
Published: (1993)

Twentieth century advertising and the economy of abundance : a review of 50 years of American advertising, its economic and social importance, and its contribution to the American standard of living.
Published: (1980)

Measuring the effectiveness of consumer advertising : a case history /
by: Friedman, Lawrence
Published: (1970)

How does integrated marketing communications work? /
by: Cao, Hongxing, active 2024, et al.
Published: (2024)

Sex in public : women, outdoor advertising and public policy /
by: Rosewarne, Lauren
Published: (2007)

The Political economy of advertising /
Published: (1978)

Gender advertisements /
by: Goffman, Erving, 1922-1982
Published: (1979)

Optimal advertising investment decisions /
by: Goddard, Ellen Willoughby
Published: (1994)

Advertising the American woman /
by: Dispenza, Joseph E.
Published: (1975)

Advertising, competition, and public policy : a simulation study /
by: Bloom, Paul N.
Published: (1976)

Opportunities in advertising careers /
by: Pattis, S. William
Published: (1995)

The codes of advertising : fetishism and the political economy of meaning in the consumer society /
by: Jhally, Sut
Published: (1987)

Words in ads /
by: Myers, Greg, 1954-
Published: (1994)

The discourse of classified advertising : exploring the nature of linguistic simplicity /
by: Bruthiaux, Paul
Published: (1996)

Specialty advertising in marketing /
by: Herpel, George L. (George Lloyd), 1921-
Published: (1972)

Some guidelines for advertising budgeting /
by: Hurwood, David L., 1922-
Published: (1972)

International handbook of advertising.
by: Dunn, S. Watson (Samuel Watson), 1918-1997
Published: (1963)

Advertising and market power /
by: Comanor, William S.
Published: (1974)

Advertising and promoting the professional practice /
by: Walker, Morton
Published: (1979)

What is the short-term effect of advertising? /
by: McDonald, Colin
Published: (1971)

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /
by: Scott, David Meerman
Published: (2009)

Spending advertising money.
by: Broadbent, Simon
Published: (1984)

Pictorial metaphor in advertising /
by: Forceville, Ch. (Charles)
Published: (1996)