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Positioning: the battle for your mind /

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Bibliographic Details
Main Author: Ries, Al
Other Authors: Trout, Jack
Format: Book
Language:English
Published: New York : McGraw-Hill, [1981]
Subjects:
Positioning (Advertising)
Description
Item Description:Includes index.
Physical Description:xii, 246 pages ; 21 cm.
ISBN:0070652635