Public policy issues in marketing /

Bibliographic Details
Other Authors:	Frey, Cynthia J., 1952-, Kinnear, Thomas C., 1943-, Reece, Bonnie B., 1943-
Format:	Book
Language:	English
Published:	Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan, [1979]
Subjects:	Marketing > Social aspects. Consumer protection.

Description
Physical Description:	ix, 164 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0877122024