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Broadcast programming : the current perspective /

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Bibliographic Details
Other Authors: Clift, Charles, III, Greer, Archie (Archie M.)
Format: Book
Language:English
Published: Washington, D.C. : University Press of America, [1980]
Edition:6th ed.
Subjects:
Broadcasting > United States > Planning.
Radio programs > United States > Rating.
Television programs > United States > Rating.
Description
Physical Description:243 pages : illustrations ; 28 cm.
Bibliography:Bibliography: 5th-6th prelim. pages.
ISBN:0819114294 (pbk.)