APA (7th ed.) Citation

Holtz, H., & Schmidt, T. (1981). The winning proposal ... how to write it. McGraw-Hill.

Chicago Style (17th ed.) Citation

Holtz, Herman, and Terry Schmidt. The Winning Proposal ... How to Write It. New York: McGraw-Hill, 1981.

MLA (9th ed.) Citation

Holtz, Herman, and Terry Schmidt. The Winning Proposal ... How to Write It. McGraw-Hill, 1981.