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Multinational marketing management /

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Bibliographic Details
Main Author: Keegan, Warren J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980]
Edition:2d ed.
Series:Prentice-Hall international series in management.
Subjects:
Export marketing.
Marketing > Management.
Description
Physical Description:xxii, 613 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0136050557