Cover Image

Consumer behavior : a managerial viewpoint /

Bibliographic Details
Main Author: Wasson, Chester R.
Format: Book
Language:English
Published: Austin, Tex. : Austin Press, [1975]
Subjects:
Consumers.
Description
Item Description:Includes index.
Physical Description:xiv, 432 pages : illustrations ; 24 cm + 1 instructor's manual (35 pages ; 22 cm.)
Bibliography:Bibliography: pages [425]-427.