APA (7th ed.) Citation

Wind, Y., Mahajan, V., & Cardozo, R. N. (1981). New-product forecasting: Models and applications. Lexington Books.

Chicago Style (17th ed.) Citation

Wind, Yoram, Vijay Mahajan, and Richard N. Cardozo. New-product Forecasting: Models and Applications. Lexington, Mass.: Lexington Books, 1981.

MLA (9th ed.) Citation

Wind, Yoram, et al. New-product Forecasting: Models and Applications. Lexington Books, 1981.