Industrial marketing for results /

Bibliographic Details
Main Author:	Berry, Dick
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley, [1981]
Subjects:	Marketing. Marketing > Management.

Description
Physical Description:	xiv, 210 pages : illustrations ; 29 cm.
Bibliography:	"Strategic marketing planning workbook": pages 187-210.
ISBN:	020100075X :