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Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /

Bibliographic Details
Other Authors: Fletcher, James E., 1935-
Format: Book
Language:English
Published: New York, N.Y. : Van Nostrand Reinhold, [1981]
Subjects:
Broadcasting > Research > Handbooks, manuals, etc.
Radio audiences > Research > Handbooks, manuals, etc.
Television viewers > Research > Handbooks, manuals, etc.
Description
Physical Description:viii, 336 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0442224176