Cover Image

Product management : a reader /

Bibliographic Details
Other Authors: Dunne, Patrick M., Obenhouse, Susan
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1980]
Subjects:
Product management.
Description
Physical Description:vii, 174 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.
ISBN:0877571473