Readings in market segmentation /

Market Segmentation : How to Do it and How to Profit from it.
by: McDonald, Malcolm
Published: (2012)

Segmenting the industrial market /
by: Bonoma, Thomas V.
Published: (1983)

Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
by: Weinstein, Art
Published: (1994)

Segmentation and positioning for strategic marketing decisions /
by: Myers, James H.
Published: (1996)

Intuitive segmentation /
by: Chaston, Ian
Published: (2016)

A nonparametric approach to perceptions-based market segmentation : foundations /
by: Mazanec, Josef A.
Published: (2000)

A nonparametric approach to perceptions-based market segmentation : applications /
by: Buchta, Christian
Published: (2000)

Market segmentation by consumer perception : a case study in Mexico /
by: Gonzalez-Arce, Jorge F.
Published: (1975)

Customer segmentation.
Published: (2017)

Customer segmentation.
Published: (2017)

Customer segmentation.
Published: (2017)

Market segmentation : how to do it and how to profit from it /
by: McDonald, Malcolm
Published: (2012)

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of todays most dynamic consumer market /
by: Leeming, E. Janice
Published: (1994)

Insights-based market segmentation for competitive advantage : Majid al futtaim' malls /
by: Ayyagari, Madhavi, et al.
Published: (2022)

Categories in markets : origins and evolution /
Published: (2010)

A case for change, market segmentation and brand management /
by: Nalley, Michael, et al.
Published: (2021)

Segmenting the market for eggs in Ontario /
by: Funk, Thomas F., 1943-
Published: (1989)

Customer segmentation in the charter bus industry /
by: Lelo de Larrea, Gabriela, et al.
Published: (2020)

Developing effective communications strategy : a benefit segmentation approach /
by: Haley, Russell I.
Published: (1985)

Making niche marketing work : how to grow bigger by acting smaller /
by: Linneman, Robert E., 1928-
Published: (1991)

Lifestyle market segmentation /
by: Michman, Ronald D.
Published: (1991)

The EPM consumer segmentation survey /
by: Schau, Michael
Published: (2000)

Internal marketing : directions for management /
Published: (2000)

Internal marketing : your company's next stage of growth /
by: Cahill, Dennis J.
Published: (1996)

Handbook of niche marketing : principles and practice /
Published: (2006)

Markets from networks : socioeconomic models of production /
by: White, Harrison C.
Published: (2002)

Selling to a segmented market : the lifestyle approach /
by: Swenson, Chester A.
Published: (1990)

Renovate before you innovate : why doing the new thing might not be the right thing /
by: Zyman, Sergio
Published: (2004)

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs /
by: Bly, Robert W.
Published: (2006)

Marketing and multicultural diversity /
Published: (2006)

Marketing strategies for the mature market /
by: Moschis, George P., 1944-
Published: (1994)

Ethnic marketing : an introduction /
Published: (2007)

Perceptual maps and the optimal location of new products /
by: Schmalensee, Richard
Published: (1986)

Consumer profiles : an introduction to psychographics /
by: Gunter, Barrie
Published: (1992)

Marketing strategies for the UK-Based online fashion retailer Boohoo /
by: Uddin Ahmed, Jashim, et al.
Published: (2023)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
by: Kim, W. Chan
Published: (2005)