Cover Image

Readings in market segmentation /

Bibliographic Details
Other Authors: Scotton, Donald Werner, 1919-, Zallocco, Ronald L.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1980]
Subjects:
Market segmentation.
Description
Physical Description:vii, 198 pages : illustrations ; 28 cm.
Bibliography:Bibliography: pages 197-198.
ISBN:0877571325