APA (7th ed.) Citation

Scotton, D. W., & Zallocco, R. L. (1980). Readings in market segmentation. American Marketing Association.

Chicago Style (17th ed.) Citation

Scotton, Donald Werner, and Ronald L. Zallocco. Readings in Market Segmentation. Chicago, Ill.: American Marketing Association, 1980.

MLA (9th ed.) Citation

Scotton, Donald Werner, and Ronald L. Zallocco. Readings in Market Segmentation. American Marketing Association, 1980.

Warning: These citations may not always be 100% accurate.