Cover Image

Macro marketing /

Bibliographic Details
Main Author: Moyer, Reed
Other Authors: Hutt, Michael D.
Format: Book
Language:English
Published: Santa Barbara [Calif.] : Wiley, [1978]
Edition:2d ed.
Series:Wiley/Hamilton series in marketing.
Subjects:
Marketing.
Description
Item Description:"A Wiley/Hamilton publication."
Physical Description:xii, 201 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471026999