Marketing : basic concepts for decision making /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row,
[1978]
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| Subjects: |
| Physical Description: | xvi, 430 pages : illustrations ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0063878496 |