Cover Image

Marketing for the non-marketing executive /

Bibliographic Details
Main Author: Elam, Houston G.
Corporate Author: American Management Associations
Other Authors: Paley, Norton
Format: Book
Language:English
Published: New York : AMACOM, [1978]
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:ix, 261 pages : illustrations ; 22 cm.
ISBN:0814454658