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Marketing decision making : analytic framework and cases /

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Bibliographic Details
Main Author: O'Dell, William F.
Other Authors: Ruppel, Andrew C., Trent, Robert H.
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., [1976]
Subjects:
Marketing > Decision making.
Marketing > Decision making > Case studies.
Description
Item Description:Includes index.
Physical Description:vi, 299 pages : illustrations ; 23 cm.
Bibliography:Bibliography: page 293.
ISBN:0538195002