Psychological principles of marketing and consumer behavior /

Bibliographic Details
Main Author:	Britt, Steuart Henderson, 1907-1979
Format:	Book
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1978]
Subjects:	Marketing > Psychological aspects. Advertising > Psychological aspects. Motivation research (Marketing) Consumers > Psychology.

Description
Item Description:	Includes index.
Physical Description:	xviii, 532 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages 487-523.
ISBN:	066901513X