Brand loyalty : measurement and management /

Bibliographic Details
Main Authors:	Jacoby, Jacob, Chestnut, Robert W. (Author)
Format:	Book
Language:	English
Published:	New York : Wiley, ©1978. New York : John Wiley, [1978]
Series:	Wiley series on marketing management.
Subjects:	Brand loyalty. Consumer behaviour > Brand choice

Description
Item Description:	"A Ronald Press Publication"
Physical Description:	xiv, 157 pages : illustrations ; 22 cm
Bibliography:	Includes bibliographical references (pages 121-149).
ISBN:	0471028452