Issues in advertising : the economics of persuasion /

Bibliographic Details
Corporate Author:	American Enterprise Institute for Public Policy Research
Other Authors:	Tuerck, David G.
Format:	Book
Language:	English
Published:	Washington : American Enterprise Institute for Public Policy Research, [1978]
Subjects:	Advertising > Economic aspects > Congresses.

Description
Physical Description:	284 pages ; 24 cm.
ISBN:	0844721263 (pbk.)