APA (7th ed.) Citation

American Enterprise Institute for Public Policy Research & Tuerck, D. G. (1978). Issues in advertising: The economics of persuasion. American Enterprise Institute for Public Policy Research.

Chicago Style (17th ed.) Citation

American Enterprise Institute for Public Policy Research and David G. Tuerck. Issues in Advertising: The Economics of Persuasion. Washington: American Enterprise Institute for Public Policy Research, 1978.

MLA (9th ed.) Citation

American Enterprise Institute for Public Policy Research and David G. Tuerck. Issues in Advertising: The Economics of Persuasion. American Enterprise Institute for Public Policy Research, 1978.