rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Behavioral and management science in marketing
  name:
    name part: Silk, Alvin J.
  name:
    name part: Davis, Harry L.
  name:
    name part: Institute of Management Sciences
    name part: College on Marketing.
  type of resource: text
  genre: bibliography
  genre: conference publication
  origin info:
    place:
      place term: nyu
    date issued: 1978
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: v, 273 pages ; 25 cm.
  note: edited by Alvin J. Silk, Harry L. Davis.
  note: Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
  note: Includes bibliographies and index.
  subject:
    topic: Marketing
    genre: Congresses
  subject:
    topic: Consumers' preferences
    topic: Congresses
  subject:
    topic: Advertising
    genre: Congresses
  subject:
    topic: New products
    genre: Congresses
  classification: HF5415 .B424
  classification: 658.8
  identifier: 047107179X
  identifier: 77018878
  record info:
    record content source: DLC
    record creation date: 771219
    record change date: 20151014170101.0
    record identifier: in00000615380