Behavioral and management science in marketing /

Bibliographic Details
Corporate Author:	Institute of Management Sciences. College on Marketing
Other Authors:	Silk, Alvin J., Davis, Harry L.
Format:	Book
Language:	English
Published:	©1978
Subjects:	Marketing > Congresses. Consumers' preferences > Congresses. Advertising > Congresses. New products > Congresses.

Description
Item Description:	Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Physical Description:	v, 273 pages ; 25 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	047107179X