Marketing : text and cases /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1977.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xiii, 882 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256016429 |