The new role of the marketing professional : 1977 business proceedings /

Bibliographic Details
Corporate Author:	International Marketing Conference Cleveland
Other Authors:	LaPlaca, Peter J.
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago : American Marketing Association, [1977]
Series:	Series (American Marketing Association) ; no. 40.
Subjects:	Marketing > Congresses. Marketing > Vocational guidance > Congresses.

Description
Physical Description:	v, 258 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographies and index.