Marketing looks outward : 1976 business proceedings /

Bibliographic Details
Corporate Author:	International Marketing Conference Los Angeles
Other Authors:	Locander, William B.
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago : American Marketing Association, [1977]
Series:	Series (American Marketing Association) ; no. 38.
Subjects:	Marketing > Congresses. Marketing > Management > Congresses. Marketing research > Congresses. Consumers > Congresses.

Description
Physical Description:	xiv, 127 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0877570876