International Marketing Conference Los Angeles & Locander, W. B. (1977). Marketing looks outward: 1976 business proceedings. American Marketing Association.
Chicago Style (17th ed.) CitationInternational Marketing Conference Los Angeles and William B. Locander. Marketing Looks Outward: 1976 Business Proceedings. Chicago: American Marketing Association, 1977.
MLA (9th ed.) CitationInternational Marketing Conference Los Angeles and William B. Locander. Marketing Looks Outward: 1976 Business Proceedings. American Marketing Association, 1977.
Warning: These citations may not always be 100% accurate.