Marketing involvement in society and the economy ; 1969 Fall conference proceedings, August 25-27, the Netherland Hilton Hotel, Cincinnati, Ohio /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: McDonald, Philip R.
Format: Book
Language:English
Published: [Chicago], [publisher not identified] ; 1969.
Series:Series (American Marketing Association) ; no. 30.
Subjects:
Description
Item Description:Cover title.
Physical Description:xxi, 418 pages : illustrations ; 28 cm.
Bibliography:Bibliographical footnotes.