Marketing education and the real world and Dynamic marketing in a changing world ; combined proceedings /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Becker, Boris W., Becker, Helmut, 1937-
Format:	Book
Language:	English
Published:	Chicago, [publisher not identified] ; [1973]
Series:	Series (American Marketing Association) ; no. 34.
Subjects:	Marketing > Congresses. Marketing > Study and teaching > Congresses.

Description
Physical Description:	xxv, 566 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.