Marketing, 1776-1976 and beyond : 1976 marketing educators conference proceedings /

Bibliographic Details
Other Authors: Bernhardt, Kenneth L., 1944-
Format: Book
Language:English
Published: Chicago : American Marketing Assn., [1976]
Series:Series (American Marketing Association) ; no. 39.
Subjects:
Description
Item Description:Includes indexes.
Physical Description:xi, 684 pages : illustrations ; 28 cm.
ISBN:0877570752 :