Cover Image

Research in the twilight zone /

Bibliographic Details
Main Author: Holbert, Neil, 1931-
Format: Book
Language:English
Published: Chicago : American Marketing Association, 1977.
Series:Monographs series (American Marketing Association) ; 7.
Subjects:
Marketing.
Marketing research.
Description
Physical Description:iv, 27 pages : illustrations ; 23 cm.
Bibliography:Bibliography: page 27.
ISBN:0877570841