Cover Image

Designing and using market research /

Bibliographic Details
Other Authors: Lay, Robert S., Endo, Jean J.
Format: Book
Language:English
Published: San Francisco : Jossey-Bass Inc., 1987.
Series:Jossey-Bass higher education series.
New directions for institutional research ; no. 54.
Subjects:
Marketing research.
Marketing.
Description
Item Description:Includes bibliographical references and index.
Physical Description:120 pages : illustrations ; 23 cm.
ISBN:1555429653
ISSN:0271-0579 ;