APA (7th ed.) Citation

Lay, R. S., & Endo, J. J. (1987). Designing and using market research. Jossey-Bass Inc..

Chicago Style (17th ed.) Citation

Lay, Robert S., and Jean J. Endo. Designing and Using Market Research. San Francisco: Jossey-Bass Inc., 1987.

MLA (9th ed.) Citation

Lay, Robert S., and Jean J. Endo. Designing and Using Market Research. Jossey-Bass Inc., 1987.