Effects of television advertising on children and adolescents /

Bibliographic Details
Main Author:	Ward, Scott, 1942-
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1971]
Subjects:	Television advertising > United States. Television and children. Television and youth. Television > Psychological aspects.

Description
Item Description:	"Research supported by the National Institute of Mental Health (contract HSM 42-70-74) and by the Marketing Science Institute ..." Contains 7 reports by various authors.
Physical Description:	1 volume (various pagings) : illustrations ; 28 cm.
Bibliography:	Includes bibliographies.