Cover Image

Knowledge development in marketing : the MSI experience /

Bibliographic Details
Main Author: Bloom, Paul N.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1987]
Subjects:
Marketing Science Institute.
Marketing research.
Description
Item Description:Includes index.
Physical Description:xvi, 238 pages ; 24 cm.
Bibliography:Bibliography: pages [211]-227.
ISBN:0669125814 (alk. paper)