APA (7th ed.) Citation

Burton, P. W., & Miller, J. R. (1976). Advertising fundamentals (2d ed.). Grid.

Chicago Style (17th ed.) Citation

Burton, Philip Ward, and J. Robert Miller. Advertising Fundamentals. 2d ed. Columbus, Ohio: Grid, 1976.

MLA (9th ed.) Citation

Burton, Philip Ward, and J. Robert Miller. Advertising Fundamentals. 2d ed. Grid, 1976.