APA (7th ed.) Citation

King, R. L. (1973). An annotated index to the proceedings of the American Marketing Association conferences, '66/'71. American Marketing Association.

Chicago Style (17th ed.) Citation

King, Robert L. An Annotated Index to the Proceedings of the American Marketing Association Conferences, '66/'71. [Chicago?]: American Marketing Association, 1973.

MLA (9th ed.) Citation

King, Robert L. An Annotated Index to the Proceedings of the American Marketing Association Conferences, '66/'71. American Marketing Association, 1973.