Communicators' guide to marketing /

Bibliographic Details
Corporate Author:	International Association of Business Communicators
Other Authors:	Degen, Clara
Format:	Book
Language:	English
Published:	New York : Longman, [1987]
Series:	Longman series in public communication.
Subjects:	Communication in marketing. Marketing.

Description
Physical Description:	xii, 226 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	058228645X