Branding : a key marketing tool /

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P., 1967-
Published: (2011)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

The brutal truth about Asian branding : and how to break the vicious cycle /
by: Baladi, Joseph
Published: (2011)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Designing brands : market success through graphic distinction /
by: Schrubbe-Potts, Emily
Published: (2000)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Brands : the logos of the global economy /
by: Lury, Celia
Published: (2004)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
by: Vincent, Laurence
Published: (2002)

Asian brand strategy : building and sustaining strong global brands in Asia /
by: Roll, Martin, 1967-
Published: (2015)

Brand manners : how to create the self-confident organization to live the brand /
by: Pringle, Hamish
Published: (2001)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)