| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
in00000603713 |
| 005 |
20151014092715.0 |
| 008 |
861017s1987 nyuaf b 00100 eng |
| 010 |
|
|
|a 86027797
|
| 020 |
|
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|a 0070440557 :
|c $19.95
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| 035 |
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|a (OCoLC)14586853
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| 035 |
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|
|9 ACQ9573AM
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| 040 |
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|a DLC
|c DLC
|d TXA
|d UtOrBLW
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| 049 |
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|a TXAM
|c [A11012279]
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| 050 |
0 |
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|a HD69.B7
|b B73 1987
|
| 082 |
0 |
|
|a 658.8/27
|2 19
|
| 245 |
0 |
0 |
|a Branding :
|b a key marketing tool /
|c edited by John M. Murphy.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c 1987.
|
| 300 |
|
|
|a xii, 192 pages, 12 unnumbered pages of plates :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Business names.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Murphy, John M.,
|d 1944-
|
| 999 |
|
|
|a MARS
|
| 999 |
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| 952 |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|s JLF
|d Remote Storage
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|e HD69.B7 B73 1987
|h Library of Congress classification
|i unmediated -- volume
|m A14811012279
|
| 998 |
f |
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|a HD69.B7 B73 1987
|t 0
|l Remote Storage
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